Coach
Thom Tschetter
Stop wasting money on worthless advertising!
Click here to request your FREE copy of the guide!
You’ll also get unlimited FREE access to Thom’s Marketing Library.
Click here to request your FREE copy of the guide!
You’ll also get unlimited FREE access to Thom’s Marketing library.
Thom Tschetter – Marketing and Advertising Expert
- Review your current marketing system
- Fully Integrated Marketing System ©
- Identify your USP and OBS
- Target your ideal customer
- Write ads for radio, TV, and print media
- Direct mail campaigns that work
- Ad budget prioritized for highest return
Marketing Coach Thom Tschetter solves sales and marketing problems.
Thom’s fascination with sales and marketing began with door-to-door sales during high school and college. Thom describes how sales helped solve an early-life challenge with this light-hearted reflection, “After two years of playing college football, my lack of size, speed, and skills brought my playing days to an end. No football meant no scholarship, so I paused my education for a stint in the military. The GI Bill and various sales jobs provided the money and flexibility I needed to complete my degree in Economics and Marketing.”
In 1981, Thom opened The Transmission Factory in Marysville, Washington. He quipped, “This was an unlikely career choice because I had no mechanical skills or knowledge. I didn’t know the difference between a (- +) negative and positive screwdriver or which end to hold on to, but I knew how to sell. I just needed to learn how to speak car.” In 1996, The Transmission Factory was selected as The Blue Chip Enterprise’s Number One Small Business in Washington State and in their National Top 10.
In August 1992, the Automatic Transmission Rebuilders Association (ATRA) asked Thom to teach Sales, Marketing, and Management Seminars that mirrored his company’s practices and to write a business column in GEARS Magazine. While still the CEO of The Transmission Factory, Thom began presenting seminars throughout North America and still writes his GEARS Magazine column called Up Your Business.
Since selling his company in 2005, Thom has enjoyed, what he calls his encore career, helping thousands of repair shops achieve greater success. ATRA surprised Thom with a Lifetime Achievement Award at its 2022 International Powertrain Expo.
With over 40 years of field testing and experimentation, Thom has developed and copyrighted the FIMS – Fully Integrated Marketing System © to address the auto repair industry’s marketing challenge. “How do we market something people don’t want, even when they need it?”
Marketing Coach Thom Tschetter solves sales and marketing problems.
Thom’s fascination with sales and marketing began with door-to-door sales during high school and college. Thom describes how sales helped solve an early-life challenge with this light-hearted reflection, “After two years of playing college football, my lack of size, speed, and skills brought my playing days to an end. No football meant no scholarship, so I paused my education for a stint in the military. The GI Bill and various sales jobs provided the money and flexibility I needed to complete my degree in Economics and Marketing.”
In 1981, Thom opened The Transmission Factory in Marysville, Washington. He quipped, “This was an unlikely career choice because I had no mechanical skills or knowledge. I didn’t know the difference between a (- +) negative and positive screwdriver or which end to hold on to, but I knew how to sell. I just needed to learn how to speak car.” In 1996, The Transmission Factory was selected as The Blue Chip Enterprise’s Number One Small Business in Washington State and in their National Top 10.
In August 1992, the Automatic Transmission Rebuilders Association (ATRA) asked Thom to teach Sales, Marketing, and Management Seminars that mirrored his company’s practices and to write a business column in GEARS Magazine. While still the CEO of The Transmission Factory, Thom began presenting seminars throughout North America and still writes his GEARS Magazine column called Up Your Business.
Since selling his company in 2005, Thom has enjoyed, what he calls his encore career, helping thousands of repair shops achieve greater success. ATRA surprised Thom with a Lifetime Achievement Award at its 2022 International Powertrain Expo.
With over 40 years of field testing and experimentation, Thom has developed and copyrighted the FIMS – Fully Integrated Marketing System © to address the auto repair industry’s marketing challenge. “How do we market something people don’t want, even when they need it?”
Team approach
Coach Thom Marketing is a team that leverages and blends the unique skills of marketing experts to meet your needs. Thom is a master at merging the team’s skillsets into a marketing machine that produces quality leads, more sales, a dominant market presence, and a strategic advantage over your competitors.
Coach Thom’s team of experts is ready to go to work for you and your business.
meet the team
Melissa “Birdie” Patterson – Social Media and Reputation Management
- Your creative & strategic iSocial partner
- Affordable iSocial media packages
- Organic Google and Yelp rankings
- Strategy sessions
- Master storytelling – your story sells
- Unique custom content
- iSocial optimized posts
- Blog writing
- Reputation management
- Content writing aligned with website SEO
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Carl Borsani – Websites, Graphic Design, SEO, and SEM
- Website development & hosting
- Mobile-friendly & responsive websites
- Click-to-call options
- Modern “KISS” design attracts and engages today’s customers
- Google compliant
- Simple one-click navigation
- SEO research and development
- SEM campaign development & management
- Performance analytics
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Justin Corbell – Motion Graphics, Social Media, Graphic Design
- Custom motion graphics
- Custom videos
- Video editing
- Custom audio production
- Budget-friendly social media management
- Facebook ad campaigns
- Brand development & maintenance
- Creative graphic designs
- Simple basic websites
- We’ll save you money with AI
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Thom Tschetter has been my coach, mentor, and friend for over 30 years. He has incredible insight into solving management and marketing challenges. Thom has merged the unique talents of two other marketing experts, Carl Borsani of GraphicHome Design & Marketing, LLC and Birdie Patterson of Bird’s iSocial Marketing. I know both of them and think highly of their talents – Carl’s built three websites for me.
Combining the skillset of the three of them, it’s unlikely that there’s a business challenge they can’t resolve.
Dennis Madden
ATRA, CEO (Emeritus)
Amazon Best-Selling Author of “HI-REV for Small Business”